The cartel Brand management

Business Model Innovation for Emerging Fashion Brands

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Our Vision

Shaping brands and helping them to create a unique and distinctive identity and a solid business foundation is at the heart of our strategy.

Driven by its founder, May Barber, Fashion Entrepreneur, the Cartel Brand Management builds on the expertise of working with over 180 global emerging brands from Tokyo to Bogota.

Along with the brand, we embark on a journey to achieve a balance of distinct creative identity and a strategic business backbone.

Our approach entails a duality of architecting the brand DNA while designing your strategy to help you make informed decisions and achieve sustainable growth.

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Our services

  • Brand Concept
  • Brand Positioning
  • Brand Content
  • Brand Architecture
  • Market Research
  • Brand Strategy
  • Business Model Innovation
  • Business Performance Management

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Our Expertise

May Barber

May is an Award-Winning Architect and Art Curator. She is the Founder of The Cartel Fashion Platform and The Cartel Brand Management in Dubai.

May curates local, regional and international emerging designers and launches them into global markets. She works closely with designers to refine edits, techniques, and adapt creations to targeted markets. She is actively present in the international fashion weeks of Paris, London, Milan, and Copenhagen.

In addition, May has a decade of experience in designing brand strategies, achieving award winning architectural concepts and curating exhibitions in Dubai, London and Budapest including the Middle East’s first Solo Show of Iris Van Herpen, and ‘A Second Skin’ in Paris-Sorbonne Abu Dhabi.

May has a passion for launching success stories and nourishing the artistic and cultural scene in the region.

May holds a Bachelor’s Degree in Architecture from the American University in Sharjah and a Fashion Buying Certificate from London College of Fashion and is a Candidate for Executive MBA with a concentration in Luxury at HEC Paris. She is the Recipient of Cityscape Architect of the Year Award 2008, British Petroleum Innovative Design Award 2009, Emirates Land Group Award 2012. She is a member of the Bunyan University Leadership Consortium Under the leadership of H.H. Sheikh Nahyan Bin Mubarak.

The Branding Architect
Shaping the Aesthetics

Brand Concept
Brand Positioning
Brand Content and Story Telling

The Branding Architect
Shaping the Aesthetics

Brand Concept
Brand Positioning
Brand Content and Story Telling

May Barber

May is an Award-Winning Architect and Art Curator. She is the Founder of The Cartel Fashion Platform and The Cartel Brand Management in Dubai.

May curates local, regional and international emerging designers and launches them into global markets. She works closely with designers to refine edits, techniques, and adapt creations to targeted markets. She is actively present in the international fashion weeks of Paris, London, Milan, and Copenhagen.

In addition, May has a decade of experience in designing brand strategies, achieving award winning architectural concepts and curating exhibitions in Dubai, London and Budapest including the Middle East’s first Solo Show of Iris Van Herpen, and ‘A Second Skin’ in Paris-Sorbonne Abu Dhabi.

May has a passion for launching success stories and nourishing the artistic and cultural scene in the region.

May holds a Bachelor’s Degree in Architecture from the American University in Sharjah and a Fashion Buying Certificate from London College of Fashion and is a Candidate for Executive MBA with a concentration in Luxury at HEC Paris. She is the Recipient of Cityscape Architect of the Year Award 2008, British Petroleum Innovative Design Award 2009, Emirates Land Group Award 2012. She is a member of the Bunyan University Leadership Consortium Under the leadership of H.H. Sheikh Nahyan Bin Mubarak.

Mourad Benayed

Mourad is senior investment professional with a strong transactional experience across a wide range of industries (Clean Tech, Financial services, Gastronomy, Fashion)

He has a proven ability to source, select and grow high potential companies. Leveraging his financial background, he has the capacity to support companies’ growth by assisting them in strategy, marketing, finance and operations. He develops a strong understanding of their business to support a bottom-up approach, allowing management to make informed and strategic decisions.

He serves as a mentor for a number of early stage startups between London, Paris, and Dubai.

In addition, Mourad has over 13 years of experience working in the financial industry, actively managing a portfolio of clients across Europe and the Middle East. Mourad has advised institutional clients and High Net Worth Individuals at UBS and HSBC in Europe resulting in successful investment strategies.

Mourad has a passion for, and a strong understanding of, challenges around the entrepreneurship ecosystem.

Mourad holds a Master’s degree of Science in Business management, a Master’s degree of Portfolio management from the University of Paris XII and a Master’s degree in Strategy and Business Performance Management from HEC Paris.

The Strategic Arm
Designing Strategies

Strategy & Finance
Business model innovation
Business Performance Management

Mourad Benayed

Mourad is senior investment professional with a strong transactional experience across a wide range of industries (Clean Tech, Financial services, Gastronomy, Fashion)

He has a proven ability to source, select and grow high potential companies. Leveraging his financial background, he has the capacity to support companies’ growth by assisting them in strategy, marketing, finance and operations. He develops a strong understanding of their business to support a bottom-up approach, allowing management to make informed and strategic decisions.

He serves as a mentor for a number of early stage startups between London, Paris, and Dubai.

In addition, Mourad has over 13 years of experience working in the financial industry, actively managing a portfolio of clients across Europe and the Middle East. Mourad has advised institutional clients and High Net Worth Individuals at UBS and HSBC in Europe resulting in successful investment strategies.

Mourad has a passion for, and a strong understanding of, challenges around the entrepreneurship ecosystem.

Mourad holds a Master’s degree of Science in Business management, a Master’s degree of Portfolio management from the University of Paris XII and a Master’s degree in Strategy and Business Performance Management from HEC Paris.

The Strategic Arm
Designing Strategies

Strategy & Finance
Business model innovation
Business Performance Management

Contact us

For Inquiries about The Cartel Brand Management, please contact brandmanagement@thecartel.ae

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