The Cartel, Dubai’s leading fashion platform and concept store, unveiled its latest pop up: ‘The Cartel Fashion Destinations’ in Dubai Design District. With the presence of May Barber, The Cartel Founder, alongside Dubai’s key Media, Creatives, and Fashion lovers, the pop up offered an experiential journey into fashion designed by The Cartel. Known for its creativity, The Cartel Fashion Destinations Pop Up takes you on a journey inspired by travel. Designed with an airport theme, visitors get their boarding pass, go through a security checkpoint before choosing what fashion destination to visit. From an island set up accessorized with The Cartel signature swimwear and beach dresses, to Little Italy where you can have an espresso and view the Cartel City collections of geometric dresses and asymmetric shirts all the way to the light of x where you are invited to strike a streetstyle pose against the signature skyline. “We never show fashion static on a rail; we live in such a crowded market where it is important to stand out with creativity, originality and an enriching experience for the viewer to immerse and enjoy the shopping experience”, May Barber.
The Cartel showcased their exclusive ranges of brands from Dion Lee, Acler, MM6 Maison Margiela all the way to local brands such as Rula Galayini and Slouchyz. The offering ranges from Arabian kaftans to streetwear, athleisure collections and signature statement dresses and swimwear, all curated by The Cartel.